Here’s something I see a lot in my neighbourhood: a new business opens, usually with a very impressive launch event, to which local dignitaries are invited. Advertisements are placed, photographs are taken, free introductory offers are made, and the customers come.
Good result, right? Only if that momentum lasts! Of course customers come – it’s new, it’s exciting, everyone’s talking it, and there’s free stuff! But when it comes time to spend money, if the product or service isn’t up to scratch, those enthusiastic customers will disappear.
Quality Better than Hype
More important than all that fanfare is a solid reputation for delivering great results every time. Customers want quality, consistency, service and value for money. And the best way to ensure that’s what you’re delivering, is to put an appropriate quality assurance management system in place.
If you are now having a light bulb moment, I suggest talking to quality management system consultants immediately! Preferably an organisation that is well experienced in ISO management systems, such as Standard Consulting in Brisbane.
A good quality assurance consultant will explain how ISO 9001 can benefit your organisation, and how you go about achieving it. There are many different elements to an ISO 9001 quality management system but, if you follow the PDCA process, you will achieve amazing results.
PDCA is Plan-Do-Check-Act. PLAN your quality assurance program with the help of a quality assurance consultant; DO (implement) the plan; CHECK regularly that the plan is working, and ACT to improve it as needed.
While everyone wants a great deal, customers will respond to good, consistent quality by buying more frequently, or paying a little more. They will also tell their friends, creating new customers for your business. Remember, the same applies in reverse if the quality is poor!
Producing poor quality or inconsistent goods, using ineffective production methods and outdated systems will cost you more. And if you don’t take steps to turn it around, it could cost you your business.